What is a fractional CMO?

A fractional CMO is a senior marketing executive who works with a company part-time or on a contract basis instead of as a full-time hire. A fractional CMO sets marketing strategy, chooses vendors, owns the pipeline and attribution metrics, and reports directly to the CEO. The difference from a full-time CMO is scope and cost: a fractional CMO is engaged for a defined number of hours per month rather than full-time, which brings executive-level marketing leadership to companies that cannot justify a $200,000-plus annual salary. The difference from a marketing agency is accountability: the fractional CMO is on your leadership team and owns outcomes, not just deliverables. Right for companies at the stage where strategy is the bottleneck, not just execution.

How much does a fractional CMO cost?

Fractional CMO pricing varies by scope and experience. José Cabal charges $500 USD per hour with no retainer or monthly minimum. Full-time CMOs in Canada and the US earn $200,000 to $350,000 per year in salary plus benefits and equity. A typical fractional engagement of 8 to 12 hours per month runs $4,000 to $6,000 USD per month, a fraction of the full-time cost. Some fractional CMOs charge monthly retainers between $8,000 and $22,000 USD. José's hourly model means you pay only for the hours used, with no minimum commitment and no long-term contract. The right level of engagement depends on how much strategy direction your marketing team needs each month.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the practice of getting a business cited inside AI-generated answers, not ranked in a list of links but named inside the response itself. When someone asks ChatGPT, Perplexity, Google AI Overviews, Claude, or Bing Copilot a question a business should answer, GEO determines whether that business's page shows up in the answer. The technical work involves writing self-contained answer passages that AI engines can extract, implementing Article, FAQPage, Person, and Organization schema markup, verifying that AI crawlers (GPTBot, ClaudeBot, PerplexityBot) can access the site, and building third-party entity signals. GEO is included in every AI Marketing Boost engagement, alongside technical SEO and ongoing content.

Why is AI Marketing Boost cheaper than a marketing agency?

Marketing agencies charge $2,000 to $10,000 per month because they bill for staff time: account managers, junior strategists, creatives, and overhead. In 2026, the execution layer — keyword research, content drafts, schema markup, internal linking, monthly reporting — is work that specialized AI agents handle accurately and daily at a fraction of the cost. AI Marketing Boost runs that execution layer for $800 USD per month. The strategic direction and final approval come directly from a senior consultant, not filtered through an account manager. You pay $800 for the system and AI agents. You do not pay $8,000 for the packaging.

Do you offer HubSpot consulting in Vancouver?

Yes. José Cabal is a HubSpot Certified Trainer who works with Vancouver and BC businesses on HubSpot setup, CRM implementation, marketing automation, and inbound strategy workshops. Common projects include migrating from a spreadsheet CRM to HubSpot with clean pipeline stages, configuring lead-scoring rules, and setting up automated email sequences tied to buyer behavior. HubSpot consulting is available as part of a Fractional CMO engagement or as a standalone project. José has used HubSpot with B2B clients in professional services, SaaS, manufacturing, and health sectors across Canada and Latin America.

José Cabal Consulting — Services

Two services.
One goal: real growth.

Pick the model that fits how your team works today.

Service 01

Growth Strategy Partner

I lead. Your team executes. I review every week.

See how it works

Service 02

Online Visibility System

Real strategy, built together. Execution with AI.

See how it works

Service 01

Growth Strategy Partner

I lead. Your team executes. I review every week.

Ongoing strategic leadership for businesses that already have an internal team but need clear direction and someone reviewing the work week after week.

Best for: You have a team. You need direction.

How we work

Weekly

José sets strategy and priorities

Weekly

Your team delivers the week's work

24 hours

José reviews and gives feedback

30 min

Call to unblock and set what's next

Monthly

Results report and focus adjustment

Rules of the game

José does

Diagnosis and strategy design
Weekly review of deliverables
Weekly strategy call
Month-to-month strategy adjustment

Your team does

Executes deliverables every week
Assigns an internal point of contact
Provides access to CRM and platforms
Meets agreed deadlines

Not included

Direct execution — I don't write content or run campaigns · Graphic design, video, or photography · Daily social media management

The process

011–2 wks

Diagnosis

Find the real problem. Root-cause analysis + strategic options.

021–2 wks

Strategy

Set objectives. Message framework + execution roadmap.

033–4 wks

Build

Launch the system. Active campaigns + CRM configured.

04Ongoing

Scale

Grow the engine. Results review + expansion plan.

Investment

Onboarding (Stages 1–2)

$2,500 CAD

One-time. 50% upfront, 50% on completion of Stage 2.

Monthly retainer (Stages 3–4)

$3,200 CAD

Per month. No minimum beyond the current quarterly cycle.

Maximum 3 active clients at a time.

Apply for a strategy seat

Service 02

Online Visibility System

Real strategy, built together. Execution with AI.

Digital visibility system so your business shows up in Google, ChatGPT and Perplexity. Built together at the start, then executed by AI agents under a defined strategy.

Best for: You want visibility without weekly management on your side.

How we work

Week 1

Joint strategy session — together, not alone

Ongoing

AI agents generate and publish content

Biweekly

Summary of what was published

Monthly

I review results and adjust strategy

Rules of the game

José does

Initial joint strategy session
Site architecture design
AI agents configuration
Monthly review and strategy adjustment

AI agents do

Generate and publish content on schedule
Run ongoing technical SEO
Update schema markup
Monitor performance

Not included

Social media management (Instagram, LinkedIn, Facebook, TikTok) · Graphic design or video production · Paid advertising (quoted separately)

The process

01Week 1

Foundation

Strategy built together. Content plan + architecture mapped.

02Weeks 2–3

Build

System takes shape. Structured site + AI configured.

03Week 4+

Run

Hands-off execution. Content publishing + monitoring.

Investment

Initial setup (Phases 1–2)

$1,500 CAD

One-time. Joint strategy, site architecture, and AI system configuration.

Monthly (Phase 3)

$1,400 CAD

Per month. Cancellable with 30 days' notice.

Maximum 5–6 active clients at a time.

Start my visibility system

Which one is for you?

Growth Strategy Partner

You already have a team executing and need weekly direction.

Online Visibility System

You want constant visibility without weekly management on your side.

Looking for something specific?

The two services above are how the work is packaged. These pages go deeper on the areas Vancouver businesses ask about most.

Related guides

Background reading that informs most service conversations.

Ready to get real digital growth?