Question 1

What does José Cabal Consulting actually do?

Accepted Answer

José Cabal Consulting builds marketing and sales systems for Vancouver businesses with 10 to 50 employees. That work covers strategy, HubSpot setup, content, and lead nurture connected into one system your team can run day to day, rather than a set of disconnected campaigns handled by different vendors. José works directly with each client as a fractional CMO, setting direction and reviewing the work personally, instead of handing the account to junior staff the way a typical agency retainer does. The goal is a system your own team can keep running, not a dependency on an outside agency for every task.

Question 2

How much does a fractional CMO cost with José Cabal Consulting?

Accepted Answer

The Online Visibility System, José's core retainer service, starts at $1,500 USD for setup and $1,400 USD per month after that, month to month with no long-term contract. That monthly figure is typically lower than a full-service Vancouver marketing agency retainer, which commonly runs $8,000 to $15,000 per month for a business with 5 to 20 employees, while still putting a senior strategist directly on the account rather than a junior account manager relaying decisions from someone else. The setup fee covers the strategy foundation and website rebuild; the monthly fee covers ongoing execution and reporting.

Question 3

What size company should hire a fractional CMO instead of a full-time one?

Accepted Answer

A business with 10 to 50 employees and $500,000 to $10 million in revenue is the typical fit for a fractional CMO. That size of company has usually outgrown founder-led marketing, where the owner handles positioning and campaigns personally, but is not yet ready to add a full-time CMO at a salary of $200,000 or more per year plus benefits. A fractional CMO gives that business senior strategic leadership on a part-time, contract basis instead, at a fraction of the full-time cost, until the business has grown enough to justify the full-time hire.

Question 4

What is José Cabal's background and are the credentials verifiable?

Accepted Answer

José Cabal is a HubSpot Certified Trainer and holds an MBA, with more than 20 years of B2B marketing experience across Canada, the United States, and Latin America. He co-founded Expresa3 in 2010, one of the first inbound marketing agencies in Latin America, and has since trained hundreds of marketers in both English and Spanish. His HubSpot Certified Trainer status can be verified directly on HubSpot Academy's trainer directory, and his MBA is listed on his University Canada West alumni record, so a reader does not have to take either claim on trust alone.

Question 5

Does José Cabal Consulting work with businesses outside Vancouver?

Accepted Answer

José Cabal Consulting works with businesses well beyond Vancouver. While José is based in Vancouver, BC, the consultancy has served more than 50 companies across Canada, the United States, and Latin America over more than 20 years in B2B marketing. Ongoing retainer work runs remotely for most clients using video calls, Slack, and shared dashboards, with in-person strategy sessions available specifically for Metro Vancouver businesses that want a face-to-face kickoff before the engagement moves to its normal remote rhythm. Remote clients get the same weekly attention as local ones.

Question 6

What is the difference between hiring José and hiring a marketing agency?

Accepted Answer

A typical marketing agency retainer puts an account manager between the client and the strategist who is actually setting direction, so decisions pass through an extra layer before reaching the person doing the thinking. Working with José removes that layer: one senior consultant, a HubSpot Certified Trainer with an MBA and more than 20 years of B2B marketing experience, sets the strategy and stays personally accountable for it, rather than delegating the account to junior staff once the contract is signed. That direct line is the main practical difference a business should weigh between the two options.

Question 7

What is the Growth Readiness Score?

Accepted Answer

The Growth Readiness Score is a free diagnostic that takes about 3 minutes and asks 18 scored, multiple-choice questions covering six pillars of business growth: strategy and positioning, systems and process, sales-marketing alignment, digital visibility, measurement and attribution, and investment readiness. It scores each pillar separately so a business can see exactly where it is strong and where it is exposed, rather than one blended number that hides the real picture, and it shows the result immediately without requiring an email address first.

Question 8

Does José speak Spanish as well as English with clients?

Accepted Answer

José Cabal is bilingual in English and Spanish and works directly with clients in both languages across North America and Latin America, without a translator sitting between him and the client. He co-founded Expresa3 in Latin America in 2010 and has trained hundreds of marketers in both languages since, so the Spanish-language work is not a translated version of the English service but a capability built from two decades of working in both markets. This matters most for Vancouver businesses with Spanish-speaking customers, suppliers, or partners, and for any business with expansion plans into Latin America that need a strategist who can run meetings and write content in Spanish directly.

José Cabal — AI Marketing Consultant for SMBs | Vancouver, BC

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