About Us

Discover Our Passion for Elevating Marketing and Sales

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Meet the Expert

About Jose Cabal Consulting

Step into the world of SMARKETING, where marketing and sales align to achieve better results. I’m not just a seasoned expert; I’m someone who’s passionate about crafting compelling brand stories, driving sales, and building lasting connections.

Credentials and Achievements

HubSpot Certified Trainer

Always keeping your brand ahead with the latest in digital marketing strategies.

International Consulting Experience

Guiding national and international brands to enhance their connections with consumers.

LATAM Partner Advisory Council at HubSpot

Recognized for expertise in Inbound Marketing in 2019.

Business Ventures

Founder and Partner at Smooth Marketing

Helping companies in Canada and the US with a full-service approach.

Partner at Black & Orange - HubSpot Diamond Partner

Committed to excellence as a HubSpot Elite Partner.

Director and Founder of Expresa3

Specializing in Inbound Marketing and Sales, backed by industry certifications.

Educator and Thought Leader

National and International Speaker

Sharing knowledge at conferences, seminars, workshops, and classes, contributing to the global conversation on effective marketing and sales strategies.

Principal and Teacher

Dedicated to educating future generations in marketing and communication.

Educational Background

MBA, University Canada West

I continuously invest in knowledge, completing my MBA in 2022.


Master in Brand Management and Strategy

A Master's degree enhancing my strategic branding strategy approach.

Diverse Diplomas and Certifications

Equipping myself with a diverse skill set to navigate the evolving landscape of digital marketing.

Personal Touch

Beyond professional endeavors, I proudly embrace roles as a husband and father to four incredible kids. This commitment to family is not just a personal value; it’s the cornerstone of my character. Bringing this deep appreciation for bonds into our collaboration, I offer a holistic approach.

Guided by my deep-rooted Catholic faith, I weave spirituality into my life and work. For me, practicing Catholicism isn’t just a belief system; it’s a source of profound purpose and fulfillment. This connection between faith and work isn’t just a personal choice; it’s a commitment to a meaningful synergy that elevates both my business and the relationships within it.

Just as I prioritize harmony within my own family, I strive for the same cohesion and success in our working relationship. Together, let’s build not just business triumphs but a legacy echoing the importance of balance, integrity, and shared accomplishments.