Online Visibility System
You don't need another marketing hire. You need a marketing engine.
The whole marketing stack. Built once. Runs on AI.
One flat setup. A new site optimized for AI and Google, an AI content engine, technical SEO on autopilot, and lead tracking that actually tells you what's working. No hiring, no agency overhead, no monthly proposal cycle.
Get Online Visibility SystemYou've been sold the same broken thing three times.
You've hired an agency. You've hired a freelancer. You've tried DIY. The pattern is the same:
- Big proposals, small execution. Six months in, the site still isn't live.
- Retainers that never end. Every month you're paying for 'strategy' you can't point to.
- Reports full of impressions and reach. Zero leads that actually closed.
- You get a login to a dashboard nobody logs into. Content stops in month three.
- You're back at square one. Your competitor is somehow ranking above you.
One setup fee. Then a flat monthly. That's it.
Online Visibility System is a complete marketing system — website, content engine, SEO automation, lead tracking — installed once and maintained continuously. You get the machine. I keep it running. You know exactly what you're paying and exactly what you're getting.
Everything that ships in the box.
Marketing foundation
USP, buyer personas, keyword strategy, content pillars, brand voice. The strategy layer that makes the rest work.
New website, AI-ready
Full site rebuild optimized for Google, ChatGPT, Perplexity, and AI overviews. Schema, speed, structure — done right the first time.
AI content engine
Blog posts, service pages, answer pages generated on a defined cadence and anchored to your strategy. You approve, we publish.
Technical SEO automation
Daily site audits, schema updates, broken-link fixes, indexing checks, Core Web Vitals. Runs whether you think about it or not.
Lead + citation tracking
Real analytics. Where leads come from, what pages convert, where you're getting cited by AI engines. No vanity metrics.
Direct access
You message me. I answer. No account manager who has to check with someone. No ticket queue.
Six to eight weeks to launch. Then it runs.
Foundation (Week 1–2)
Strategy call, ICP, positioning, keyword and content map. The document everything else runs on.
Build (Week 3–6)
New site designed and built. Schema deployed. AI content engine configured to your voice and strategy.
Launch (Week 7–8)
Site goes live. Content starts publishing. Analytics and tracking wired up. You get the walkthrough.
Run ($1,400/mo)
Content keeps publishing. SEO stays optimized. Monthly report. You stay focused on your business.
A fit if
- You're a 5–50 person business that needs marketing to actually work.
- You'd rather buy a system than build one internally.
- You want predictable pricing and predictable output.
- You're ready to launch in weeks, not quarters.
Not a fit if
- You have a full internal marketing team and just need direction. (See Growth Strategy Partner.)
- You want a fully custom design system with 20 rounds of revisions.
- You want paid ads to be the main channel.
- You want to negotiate the scope every month.
Who you're working with
José Cabal
20+ years in B2B marketing. Direct. Opinionated. I answer your messages myself. You'll never talk to an account manager who can't answer your question.
Straight pricing. No proposal theatre.
Setup (one-time)
$1,500 CAD
Strategy, new website, AI content engine, schema, technical SEO, analytics. Launch in 6–8 weeks.
Ongoing (monthly)
$1,400 CAD
Per month. AI content publishing, SEO automation, monthly report, direct access. Flat rate. No lock-in.
One price, one scope. No surprise line items.
Do I own the website?+
Yes. Fully yours. Hosted on your accounts, in your name. If we ever part ways, you keep everything — site, content, tracking, all of it.
What if I already have a website I like?+
Then this probably isn't the right offer. The rebuild is core to how the AI engine and SEO automation work. If you love your current site, we should talk about the Online Visibility System instead.
How is this different from an agency retainer?+
Agencies scope every project. I scope this one, once. You get a defined system and a flat monthly. No 'we'll need to quote that separately' surprises.
How is AI content different from generic AI slop?+
Because the strategy in week one is real work, not a template. Your ICP, your voice, your actual buyer questions get built into the engine. Skip that step and you get slop. I don't skip it.
What happens if I cancel?+
You keep the site, the content, the schema, the tracking. Publishing and SEO automation stop. No penalty, no clawback.
Do you do paid ads?+
Not as part of this. Google Ads or paid social can be added separately if it makes sense for your business. Most clients don't need it on day one.
You've spent enough on marketing that didn't ship. This one ships.
Get Online Visibility System