Online Visibility System
You don't need another marketing hire. You need a marketing engine.
The whole marketing stack. Built once. Runs on AI.
One flat setup. A new site optimized for AI and Google, an AI content engine, technical SEO on autopilot, and lead tracking that actually tells you what's working. No hiring, no agency overhead, no monthly proposal cycle.
Get Online Visibility SystemYou've been sold the same broken thing three times.
You've hired an agency. You've hired a freelancer. You've tried DIY. The pattern is the same:
- Big proposals, small execution. Six months in, the site still isn't live.
- Retainers that never end. Every month you're paying for 'strategy' you can't point to.
- Reports full of impressions and reach. Zero leads that actually closed.
- You get a login to a dashboard nobody logs into. Content stops in month three.
- You're back at square one. Your competitor is somehow ranking above you.
One setup fee. Then a flat monthly. That's it.
Online Visibility System is a complete marketing system — website, content engine, SEO automation, lead tracking — installed once and maintained continuously. You get the machine. I keep it running. You know exactly what you're paying and exactly what you're getting.
Everything that ships in the box.
Marketing foundation
USP, buyer personas, keyword strategy, content pillars, brand voice. The strategy layer that makes the rest work.
New website, AI-ready
Full site rebuild optimized for Google, ChatGPT, Perplexity, and AI overviews. Schema, speed, structure — done right the first time.
AI content engine
Blog posts, service pages, answer pages generated on a defined cadence and anchored to your strategy. You approve, we publish.
Technical SEO automation
Daily site audits, schema updates, broken-link fixes, indexing checks, Core Web Vitals. Runs whether you think about it or not.
Lead + citation tracking
Real analytics. Where leads come from, what pages convert, where you're getting cited by AI engines. No vanity metrics.
Direct access
You message me. I answer. No account manager who has to check with someone. No ticket queue.
Six to eight weeks to launch. Then it runs.
Foundation (Week 1–2)
Strategy call, ICP, positioning, keyword and content map. The document everything else runs on.
Build (Week 3–6)
New site designed and built. Schema deployed. AI content engine configured to your voice and strategy.
Launch (Week 7–8)
Site goes live. Content starts publishing. Analytics and tracking wired up. You get the walkthrough.
Run ($1,400/mo)
Content keeps publishing. SEO stays optimized. Monthly report. You stay focused on your business.
A fit if
- You're a 5–50 person business that needs marketing to actually work.
- You'd rather buy a system than build one internally.
- You want predictable pricing and predictable output.
- You're ready to launch in weeks, not quarters.
Not a fit if
- You have a full internal marketing team and just need direction. (See Growth Strategy Partner.)
- You want a fully custom design system with 20 rounds of revisions.
- You want paid ads to be the main channel.
- You want to negotiate the scope every month.
Who you're working with
José Cabal
20+ years in B2B marketing. Direct. Opinionated. I answer your messages myself. You'll never talk to an account manager who can't answer your question.
Straight pricing. No proposal theatre.
Setup (one-time)
$1,500 CAD
Strategy, new website, AI content engine, schema, technical SEO, analytics. Launch in 6–8 weeks.
Ongoing (monthly)
$1,400 CAD
Per month. AI content publishing, SEO automation, monthly report, direct access. Flat rate. No lock-in.
One price, one scope. No surprise line items.
Do I own the website?+
Yes, it is fully yours. The site is hosted on your own accounts, registered in your name, from the day it goes live. If we ever part ways, you keep everything: the site itself, the published content, the tracking setup, and the schema markup, all of it, with nothing held back on my end and nothing locked to a login only I control. There is no vendor lock-in built into this arrangement anywhere, by design, and no step where ownership reverts to me if the engagement ends.
What if I already have a website I like?+
If you genuinely like your current website, this specific offer probably is not the right fit for you. The rebuild is core to how the AI engine and SEO automation work together here, because that automation gets built directly into the new site's structure from the start, rather than bolted onto an existing one that was not designed for it. If you love your current site and do not want to rebuild it, we should talk about the Online Visibility System instead, which is built to work with what you already have in place.
How is this different from an agency retainer?+
A typical agency scopes every new piece of work separately, which usually means a new quote and a fresh negotiation each time a new need comes up. I scope this engagement once, up front, before any work starts. You get one clearly defined system and one flat monthly fee covering it, with no 'we will need to quote that separately' surprise showing up unexpectedly in month four of the engagement, after you thought the scope was already settled. The fee stays the same whether month four is quiet or busy.
How is AI content different from generic AI slop?+
The difference comes down to whether the strategy work in week one is real or skipped. Your ideal customer profile, your actual brand voice, and the real questions your buyers ask all get built into the content engine before a single piece of content ever gets drafted. Skip that foundational step, and what comes out the other end is slop: the same generic, interchangeable paragraphs every competitor's AI tool produces when it has no real input to work from. I do not skip that step, which is exactly why the output reads differently.
What happens if I cancel?+
If you cancel, you keep the site, the published content, the schema markup, and the tracking setup exactly as they stand on the day you cancel, with nothing clawed back retroactively. Publishing and SEO automation stop running going forward, since that ongoing automation is the specific service being cancelled, not the site itself. There is no penalty charged for cancelling and no clawback of any work already delivered up to that point in the engagement. Cancelling takes a written notice, nothing more formal than that.
Do you do paid ads?+
Paid advertising is not part of this system by default. Google Ads or paid social campaigns can be added on separately later if that genuinely makes sense for a specific business and its available budget at the time. Most clients starting from zero organic search presence do not actually need paid media running on day one, so the free-traffic foundation gets built first, and paid channels get layered on top of that foundation only once it is already working and producing measurable results on its own.
What happens during the setup phase before the monthly system goes live?+
The site rebuild, the schema markup stack, the ideal-customer-profile and brand-voice work, and the first batch of published content all happen during the one-time setup phase, which typically takes a matter of weeks rather than months to complete. The ongoing monthly automation only begins once that foundation is fully in place and has been verified as actually working correctly, not before, so you are never paying the ongoing monthly fee for a system that is still being built behind the scenes.
Can I bring my own domain and existing content over to the new site?+
Your existing domain moves over with you, and any existing content genuinely worth keeping gets migrated and rebuilt to match the new site's schema and SEO structure, rather than simply thrown away during the rebuild. Content that turns out to be thin, outdated, or duplicative of other pages usually gets replaced entirely instead of migrated, since carrying weak, low-value pages into a new AI-optimized site actively undermines the very system this offer is building for you. Domain transfer itself usually takes less than a day once DNS access is confirmed.
You've spent enough on marketing that didn't ship. This one ships.
Get Online Visibility System