Press & Media

Media resources for journalists, podcast hosts, and event organisers covering AI marketing, HubSpot, and B2B strategy for small and medium businesses. José Cabal is an AI marketing consultant based in Vancouver, BC, working with 5 to 50 person B2B companies in English and Spanish.

Background and credentials

The HubSpot Certified Trainer credential below is listed publicly in HubSpot Academy's trainer directory. The remaining items are José Cabal's own description of his background and have not been independently verified here.

• HubSpot Certified Trainer — Certified across Marketing Hub, Sales Hub, CRM, and Content Hub. Profile verified at HubSpot Academy. Verify on HubSpot Academy.
• HubSpot LATAM Partner Advisory Council — Selected member of HubSpot's regional partner advisory board, helping shape the program across Latin America. (José Cabal's own account.)
• University Faculty — Guest lecturer and faculty at universities across Mexico, Latin America, the United States, and Canada. (José Cabal's own account.)
• International Speaker — Keynotes and workshops at B2B conferences, HubSpot user groups, and industry associations in English and Spanish. (José Cabal's own account.)
• 20+ Years in B2B Marketing — Agency founder (Expresa3, 2010), HubSpot Elite Partner (Black & Orange), fractional CMO for SMBs across North America. (José Cabal's own account.)
• Hundreds of Marketers Trained — Direct training and certification work across inbound marketing, HubSpot platform, and AI-powered marketing systems. (José Cabal's own account.)

Interview topics

Subjects José covers on podcasts, panels, and at conferences:

• Why most SMBs waste their AI marketing budget (and the 3-step fix)
• The death of traditional SEO and what replaces it: getting your business found and named in AI answers (ChatGPT, Google AI, Perplexity)
• How to build a marketing system that runs without an agency or full-time team
• HubSpot implementation mistakes that cost SMBs more than the software
• What fractional CMO actually means, and when a business is ready for it
• Bilingual AI marketing strategy: scaling across English and Spanish markets

Media enquiries

For interviews, quotes, or speaking invitations, contact [email protected]. Interviews available in English and Spanish.