Frequently Asked

Honest answers. No marketing fluff.

Everything I get asked about Online Visibility System, pricing, process, and how the system works. If your question is not here, send it to me directly.

What is Online Visibility System?

The Online Visibility System is a done-with-you AI marketing system for small and medium businesses. It includes a positioning strategy, a full website rebuild optimized for both Google and AI search, and a set of specialized AI helpers that handle content, competitor monitoring, and daily site health work. The setup is $1,500 and the monthly fee is $1,400, month-to-month, no contract.

When does Online Visibility System produce results?

Search visibility typically starts moving within 30 days of the new site going live. Real lead volume from organic and AI search takes 90 to 180 days. The first month is foundation and website rebuild — the monthly AI helpers start once the site is live.

Online Visibility System

How the system works, what is included, and what to expect.

Online Visibility System is a done-with-you AI marketing system for small and medium businesses. We build the strategy, rebuild your website so it shows up well on Google and in AI search, then run a set of specialized AI helpers that handle your content, your competitor watch, and the behind-the-scenes work that keeps your site healthy and easy for Google to read, every day. You steer it from WhatsApp or Slack. No agency, no new hires.

Service businesses, B2B companies, professional services, health, education, manufacturing. Teams of 1 to 10 people whose customers research before they buy. If you sell impulse purchases on TikTok, this is not for you.

A positioning and USP doc, buyer personas, a keyword and content pillar map, a brand voice guide, and a full website rebuild optimized for both Google and AI search (ChatGPT, Perplexity, Claude, Gemini). Two to three weeks of focused work before any monthly fee starts.

Daily site checkups, broken link fixes, making sure Google can find your pages, weekly blog drafts tied to your keyword plan, and monthly competitor snapshots. It also handles the behind-the-scenes work that keeps your site healthy and easy for Google and AI tools to read. You approve content before it publishes.

No. Approval mode stays on by default. Drafts land in a queue, you greenlight what goes live. You can switch to auto-publish later if you want, but most clients keep the human-in-the-loop forever.

No. ChatGPT writes generic content that ranks for nothing. Online Visibility System is a system: strategy, the behind-the-scenes work that keeps your site healthy and easy for search tools to read, daily site upkeep, and getting your business found and named in AI answers. The AI part is the easy bit. The foundation underneath is what makes it work.

It means getting your business found and named in AI answers (ChatGPT, Google AI, Perplexity, Claude, Gemini). When someone asks one of those tools a question in your field, your website gets quoted as a source. It takes a different page setup than old-school SEO, and most agencies are not building for it yet. We build for it from day one.

No. Online Visibility System replaces the agency you would have hired or the marketing manager you cannot afford yet. If you already have a team, we plug in and make their work compound faster.

No. The system runs on your site. You get a short monthly brief in plain English. If you can use WhatsApp, you can run Online Visibility System.

A full rebuild that matches your existing design (or a fresh one if you want it), now built to show up well on Google and in AI answers. Fast load times, clean web addresses, smart links between your pages, the behind-the-scenes work that keeps your site healthy and easy for Google and AI tools to read, and the page layout your keyword plan needs.

We can keep it and rebuild only what is needed for AI visibility, or we can rebuild from scratch. Honest answer: most recent websites still miss the structure that makes AI cite you. We will tell you which path is cheaper for the same result.

Pricing & Contracts

Money, terms, commitment, and how billing works.

$1,500 USD setup (one time) and $1,400 USD per month. The setup fee covers the foundation work and full website rebuild. The monthly covers the AI helpers, content, the behind-the-scenes work that keeps your site healthy and easy for Google to read, competitor monitoring, and direct access to me.

Month two. The first two to three weeks are foundation work and website rebuild. You do not pay the monthly while we are still building. The clock starts when the AI system goes live on your site.

Setup is one-time. Monthly is month-to-month from day one. If it is not working, you cancel. No fine print, no penalty.

If we have not delivered the foundation deliverables in month one, you get a full refund of the setup fee. After the foundation is delivered, the setup fee is non-refundable because the work is done and the assets are yours. The monthly is cancellable any time.

Agencies pay for offices, account managers, junior strategists, and a sales team. Online Visibility System is the system without the overhead. You get the senior consultant directly. AI does the heavy lifting agencies bill hours for.

Tool subscriptions if you do not have them already (most clients are around $50 to $150 per month for things like a Google Workspace seat, an analytics tool, etc.). No hidden fees from me. No surprise invoices.

No. Flat monthly. I do not want to argue every month about exactly where your leads and sales came from. The price stays the same whether you get 5 leads or 500.

Yes. You can pause for up to two months per calendar year. The system stays live, but daily automation stops. Useful if you go on a long break or hit a slow season.

Yes, for businesses with multiple sites, large content volume, or complex tech stacks. Email [email protected] and I will quote it.

USD by default. CAD on request. Invoiced through Stripe. You can pay by card or bank transfer.

Process & Timeline

What happens after you sign up, week by week.

Kickoff call, deep discovery on your business, customers, competitors, and goals. I review your current site and how you show up in search. You give me access to Google Analytics, Search Console, and your website system.

Foundation work: USP, personas, keyword map, content pillars, brand voice. Website rebuild starts in parallel. You review and approve at the end of week 2. Site goes live end of week 3 or start of week 4.

How many people see you in search usually starts moving within 30 days of the new site going live. Real lead volume takes 90 to 180 days. Anyone promising faster is either lying or running paid ads and calling it SEO. Online Visibility System builds momentum over time. It is not a quick hack.

About 2 hours in week 1 (kickoff and access). 1 to 2 hours per week for the next two weeks reviewing the foundation and the site. After that, 30 to 60 minutes a month reviewing the monthly brief and approving content.

Yes. You get a monthly brief with what changed, what published, what ranked, and what is next. Plus you can ask the AI directly via WhatsApp or Slack any time.

You keep everything. The site, the strategy docs, the content, and all the behind-the-scenes work that keeps your site healthy and easy for Google to read. You get a clean handoff. The only thing that stops is the AI helpers I run behind the scenes.

No writing required. I will ask for things only you know: client wins, internal jargon, why customers chose you. AI drafts the content. You approve.

Google Analytics, Search Console, the behind-the-scenes work that keeps your site healthy and easy for Google to read, performance monitoring, and the connection that lets the AI helpers run. All standard, no spammy plugins, no slowdown.

English and Spanish. Bilingual sites are a specialty. If your customers are in Latin America or US Hispanic markets, this matters.

Your website system, your analytics, your hosting, your Google Workspace. I do not store client data on my end. The AI helpers read and write to your accounts directly. You own everything.

Speaking & Workshops

Keynotes, workshops, and team training on AI marketing.

AI marketing for small and medium businesses. The death of classic SEO. Getting your business found and named in AI answers (ChatGPT, Google AI, Perplexity), sometimes called GEO. How small teams can run marketing without an agency. Practical AI workflows for founders and marketers.

Keynotes (30 to 60 minutes), half-day workshops, full-day team training, and panel appearances. Virtual or in-person.

North America by default. Latin America and Europe for the right event. Travel and lodging covered by the host.

Depends on format, audience, and travel. Email [email protected] with the date, location, audience size, and format. I reply with a quote within two business days.

Sometimes. For founder communities, business associations, and student groups in Vancouver and BC. Reach out and ask.

Yes. Private team workshops are common. Half-day or full-day, customized to your industry and team size. I bring real prompts, real workflows, and real tools your team can use the next day.

English and Spanish. Bilingual events welcome.

About José

Background, experience, and how I work.

20+ year B2B marketing consultant based in Vancouver, BC. Worked across Canada, the US, and Latin America. Background in strategy, brand, demand generation, and SEO. Built Online Visibility System because I kept seeing SMBs burned by agencies and lost in AI hype.

I do not sell hours. I sell systems. I will tell you when something is a bad idea, even if it costs me the deal. I have run marketing for companies you have heard of and companies you have not. I prefer the latter because the work is more honest.

Both. Some agencies bring me in as a fractional strategist or to set up AI systems for their clients. Most of my work is direct with founders and CEOs.

Yes for strategy, foundation, and consulting. The AI agents are the team. For website rebuilds and design, I work with a small trusted bench of developers and designers I have used for years.

Because most SMBs cannot afford a real agency and the DIY route burns months without results. There was a gap between $300/month tools and $5K/month agencies. Online Visibility System lives in that gap.

Technical

Platforms, integrations, and how the tech actually works.

WordPress, Webflow, Framer, Shopify, Wix, and custom-built sites. If your site exists on the public internet, we can work with it. If you are on something unusual, ask first.

No. The AI helpers run behind the scenes, not in your visitor's browser. Your site usually gets faster after the rebuild because we clean up the old problems that were already slowing it down.

No. You keep your hosting (or we recommend one if you do not have it). I do not lock clients into my infrastructure.

Supported. Bilingual EN/ES is common. Multi-site is custom-quoted because the foundation work multiplies.

Yes for content-driven online stores (specialty, B2B, purchases people research first). For fast-moving direct-to-consumer brands, you need paid ads and work on turning visitors into buyers more than you need Online Visibility System. I will tell you straight if it is a fit.

Yes. Everything is logged. You can see what the agents read, what they drafted, and what changed on your site. Full audit trail.

All client data stays in your accounts. The AI helpers do not keep or store anyone's personal data. We use cookie consent banners and privacy policies that meet GDPR, PIPEDA, and CCPA.

Still have a question?

If it is not in the list above, it is probably a good question. Send it over and I will answer personally.

Related guides

José Cabal, warm and approachable, leaning on a table
0
Years of Experience
Where do you stand?

See where your growth engine is leaking.

A short diagnostic. Honest answers. A clear picture of what to fix first.