Growth Strategist Speaker · Canada

A growth strategist who tells your audience what to actually do on Monday.

"Practical. Honest. A little funny."

Keynotes and panels for marketing, sales, and business leaders. Clear language, real examples, and ideas your team can put to work the next day. Available in English and Spanish.

Based in Vancouver, travels worldwide Bilingual: English & Spanish
José Cabal speaking on stage
Past stages include
ProductCamp Vancouver·Vancouver Startup Week·AI Summit·HubSpot Bootcamp·Hola Inbound·Inside View Global·UCW

B2B conferences, HubSpot user groups, marketing associations, corporate offsites, podcasts, and universities across Mexico, Latin America, the US, and Canada.

José Cabal, marketing strategist and HubSpot Certified Trainer
About José

Twenty years in the room where decisions get made.

Head of Marketing and Business Systems by day, HubSpot Certified Trainer, university faculty, and consultant the rest of the time. Founded one of the first inbound marketing agencies in LatAm, which evolved into a HubSpot Elite Partner agency, and sat on the HubSpot LATAM Partner Advisory Council.

Twenty plus years integrating CRM, building marketing systems, and helping sales and marketing teams talk to each other. Bilingual in English and Spanish. Based in Vancouver.

Marketing agency founder & partner
HubSpot Certified Trainer
University faculty member
Specialist in getting businesses found in AI answers
CRM and automation strategist
Bilingual: English & Spanish
The talks

Talks built around your audience, not my résumé.

Pick the angle that fits your room. We shape it together so it lands with the people in the seats.

Growth Systems for SMBs

What works, what wastes money, and why most SMBs are buying tools instead of building systems that compound.

Audience walks out with
  • The gap between hype and what actually moves revenue
  • Where SMBs should start (and what to ignore)
  • Real workflows teams use Monday morning

Getting Found in AI Answers, and the End of SEO as We Knew It

ChatGPT, Perplexity, and Google AI are the new front door. When people ask those tools a question, your business needs to be one of the answers. Most sites aren't ready. This talk shows what changes and what to do about it.

Audience walks out with
  • Why getting named in AI answers takes different work than ranking on Google did
  • How to write your content so AI tools quote your business
  • What dies, what stays, what gets bigger

HubSpot and Loop Marketing

Stop running campaigns in straight lines. How loop marketing turns every customer interaction into the next one's fuel, with HubSpot doing the work.

Audience walks out with
  • Why linear funnels leak revenue
  • Building feedback loops between sales, marketing, and service
  • How to set HubSpot up so it actually compounds

Process, People, and Technology: The Winning Combo for SMBs

Technology is not the strategy. Process is. People are. Tech is the multiplier. This talk shows how SMBs win when all three line up.

Audience walks out with
  • Where to fix process before adding new tools
  • Which roles change, which roles disappear
  • How small teams outpunch big agencies with the right stack
Formats

Two ways to put me in the room.

Keynote

30 to 60 minutes

Your opening or closing slot, built around your audience. Stories from real businesses, clear takeaways, none of the usual filler.

Investment
From $4,000

Travel covered by the organizer.

Panel or Fireside Chat

45 to 90 minutes

Need a panelist who actually says something? Plain English, honest answers, and your audience leaves with notes worth keeping.

Investment
On request

Travel covered by the organizer.

Right room, right speaker

Where this works. Where it doesn't.

Great fit
  • B2B and SMB conferences
  • Industry associations and chambers
  • Corporate offsites and sales kickoffs
  • Marketing and HubSpot user groups
  • Podcasts and webinars
Not a fit
  • Audiences outside the SMB world
  • Rooms with no interest in change
  • Crowds who think traditional marketing should stay untouched
  • Old-school corporations not ready to grow
On stage

What the room actually gets.

No teleprompter voice. No 90 slides of stock photos. Here is what audiences remember after the lights come up.

Plain English. No jargon.

Buzzword bingo is for other speakers. The room understands every word, including the part where AI gets demystified.

Walks into the audience

Real questions, real names, real conversation. The good moments happen off the slides.

Energy that holds the room

Twenty years in front of audiences. The talk moves. People take notes. Phones stay in pockets.

Monday-morning takeaways

Every talk ends with steps the audience can run the next day. Inspiration without instructions is a waste of a stage.

What organizers say

Quotes from rooms that booked José.

"Real opinions. Real numbers. A plan the room could start on Monday. Best session of the day."
AI Summit
"Practical, honest, and funny. The cohort used the workflows the next week. Not the next quarter."
HubSpot Bootcamp
"He skipped the buzzwords and showed our students how marketing actually gets done. Standing ovation."
UCW
"One of the few speakers who tells you what not to do with AI. Saved us from buying three tools we didn't need."
Inside View Global
"Bilingual, sharp, no filler. The audience kept quoting him for weeks. Mostly the jokes."
Hola Inbound
How booking works

Three steps. No drama.

01

Quick call

We talk audience, format, and what success looks like for your event.

02

Custom angle

I tailor the talk to your industry and your room. Not a stock deck.

03

Show up and deliver

I land prepared. You get a session people quote in the hallway.

Invite José to speak

Or email through the contact page.

Frequently asked

Booking José. Without the back-and-forth.

The questions every event organizer asks. Answered before you email.

What kind of events does José speak at?

B2B and SMB conferences, marketing and HubSpot user groups, industry associations, sales kickoffs, corporate offsites, universities, podcasts. If your audience cares about growth, marketing, sales, or new tools, the room is a fit.

Is José a growth strategist speaker or a general marketing speaker?

Both. The core topic is growth strategy for SMBs. Talks also cover getting your business found and named in AI answers (ChatGPT, Google AI, Perplexity), AEO, HubSpot loop marketing, and how sales and marketing stop blaming each other. Twenty plus years in B2B marketing back it up.

Does José travel for events outside Canada?

Yes. Based in Vancouver, BC. Travels worldwide. Past stages cover Mexico, Latin America, the US, and Canada. Travel is on the organizer.

Can the keynote be delivered in Spanish?

Yes. Bilingual in English and Spanish. Full keynotes, workshops, and panels in either language. No accent-thick interpreter required.

Will the talk be customized to our industry?

Yes. Every talk gets a custom angle. Quick discovery call first: your audience, your industry, what success looks like. Then the deck gets built around that. No stock keynote.

How much does it cost to book José as a speaker?

Keynotes start at $4,000. Panels and fireside chats are quoted on request. Travel is on the organizer. Workshops and half-day sessions are available on request.

How far in advance should we book?

Six to twelve weeks is comfortable. Shorter timelines work too if the date is open. Send the date early. Confirmation is fast.

Does José do virtual keynotes?

Yes. Virtual keynotes, webinars, and remote panels. Same custom prep as in-person. The jokes still land. Mostly.
José Cabal, ready for your stage
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Years of Experience
Where do you stand?

See where your growth engine is leaking.

A short diagnostic. Honest answers. A clear picture of what to fix first.