I started José Cabal Consulting because I kept seeing the same problem. And nobody was fixing it.

Most growing businesses had someone handling their marketing (an agency or an internal team). But the work was isolated. Social here. Ads there. SEO somewhere else. No cohesive strategy connecting it all, and no bridge between marketing and sales. At the end of the month, the sales team was still complaining about lead quality, and marketing was complaining about sales not closing the leads they provided. But the CEO (or the owner) was the one really in pain. Their efforts were not working and no one had any idea why.

I saw this pattern across every industry I worked in (schools, real estate, B2B, professional services). Same problem, different logo.

So I stopped waiting for someone else to fix it.

Sisu changed everything.

Working with Sisu, I aligned their marketing and sales teams, built a CRM from scratch, and established shared processes and goals across both departments. The result: a 30% increase in sales performance. Not from a new campaign. From finally having a system where people, process, and technology worked together.

That is what I build for every client.

I am José Cabal. A husband, a father of five, and a person of faith. That is not a footnote. It shapes how I work. I believe in honesty over promises, and in doing what I say I will do. If I am not the right fit for your business, I will tell you.

With over 20 years of experience across Canada, the US, and Latin America. MBA. HubSpot Elite Partner and Certified Trainer. Speaker and educator across North America.

I am bilingual in English and Spanish, and I founded Expresa3 in 2010, one of the first inbound marketing agencies in Latin America, before later serving on the HubSpot LATAM Partner Advisory Council. If your company works across the Canada-Latin America corridor, see how that background applies on the bilingual B2B marketing consultant page.

When you work with José Cabal Consulting, you work directly with me.

Who is José Cabal?

José Cabal is a Vancouver-based AI marketing consultant and founder of José Cabal Consulting. He has 20+ years of B2B marketing experience across Canada, the US, and Latin America. He is a HubSpot Certified Trainer with an MBA from University Canada West, and he helps SMBs build AI-powered marketing systems that generate leads without adding headcount.

What does José Cabal Consulting do?

José Cabal Consulting builds AI-powered marketing systems for small and medium businesses with 5–50 employees. The flagship service, the Online Visibility System, combines marketing strategy, a website optimized for Google and AI search, and AI agents that run technical SEO, content, and schema markup daily. Pricing starts at $1,500 setup and $1,400 per month.

Is José Cabal a HubSpot Certified Trainer?

Yes. José Cabal is a HubSpot Certified Trainer, a status HubSpot Academy grants after formal review of a trainer's inbound marketing and CRM teaching record. He has trained hundreds of marketers on inbound marketing, marketing automation, and CRM implementation across North America and Latin America, and served on the HubSpot LATAM Partner Advisory Council starting in 2018.

Does José Cabal speak Spanish?

Yes. José Cabal is bilingual in English and Spanish and works comfortably in both languages with clients across Canada, the US, and Latin America. He founded Expresa3 in 2010, one of the first inbound marketing agencies in Latin America. See the bilingual marketing consultant page for how this works for clients on either side of the Canada-Latin America corridor.

Where is José Cabal based, and where does he work?

José Cabal is based in Vancouver, British Columbia, Canada. He works with clients across Canada, the United States, and Latin America, most of it remote, with an emphasis on companies with 10 to 50 employees that need marketing and sales working from one system rather than separate tactics.

What is José Cabal's educational background?

José Cabal holds a Master of Business Administration (MBA) from University Canada West in Vancouver, BC, confirmed on the university's alumni testimonial page. His MBA underpins the business-systems approach he takes with clients, connecting marketing strategy to sales process and revenue outcomes rather than treating marketing as a standalone function.

Did José Cabal serve on any HubSpot advisory bodies?

Yes. José Cabal served on the HubSpot LATAM Partner Advisory Council starting in 2018, working alongside HubSpot to shape training and partner programs for the Latin America region. This role followed his work training marketers across the region through Expresa3, the inbound marketing agency he founded in 2010.

What industries has José Cabal worked in?

José Cabal has worked across schools, real estate, business-to-business (B2B) companies, and professional services firms, in addition to the technology, health, and manufacturing clients he consults for today. He has repeatedly found the same underlying problem across these industries: marketing and sales operating as separate, disconnected efforts instead of one coordinated system.