Senior marketing leadership, without the full-time executive cost.

A Fractional CMO and a marketing consultant are different roles. A consultant usually delivers advice or completes one project, then steps back. A Fractional CMO stays in the leadership seat on an ongoing basis: José sets priorities for the quarter, reviews the team's execution every week, manages the trade-offs between competing priorities, and remains accountable for the direction over time rather than for a single deliverable. That continuing accountability is the main difference a growing business should weigh when choosing between the two paths.

José does not execute the day-to-day marketing work. Your internal team or existing partners handle execution: writing, design, campaign setup, and the tools themselves. José's role is to set the strategy, give the team clear weekly priorities, review every deliverable within 24 hours, clear decisions that are stuck, and adjust the plan based on what the results actually show. This fits a business that already has at least one person who can carry out the work but needs senior direction and faster decisions, not a business that needs someone to produce the content itself.

You need at least one person on your side who can own execution and coordinate the weekly deliverable José reviews. That person can be a marketer, a sales leader, a capable generalist, or a mix of internal staff and external specialists such as a freelance designer or an agency you already use. José does not supply execution staff. If your business has no one who can execute week to week, this service will not fit, because the weekly review and 24-hour feedback cycle depends on someone turning direction into finished work.

The engagement runs in quarterly cycles rather than a long fixed-term contract. Each quarter moves through four stages: diagnosis, direction-setting, execution, and a results review, which gives enough time to set a plan, carry it out, and see whether it worked before committing to the next quarter. There is no lock-in beyond the current quarterly cycle. At the end of each quarter, either side can choose not to continue, so the relationship renews on evidence from the quarter just finished rather than on a long-term contract signed up front.

The service is capped at three active clients at a time because it includes direct weekly attention from José: a weekly work review with a 24-hour turnaround target, a weekly leadership call, a monthly results review, and a quarterly reset. Each of those commitments takes real hours that do not scale past a small number of clients without becoming a generic, templated service. Limiting the roster to three protects the speed and depth of that attention, which is the part of the service that a lower-cost, higher-volume consultant typically cannot offer.

Onboarding costs $2,500 CAD, split 50% upfront and 50% after Stage 2 (the direction-setting stage). The ongoing monthly engagement is $3,200 CAD, which covers the weekly work review with a 24-hour turnaround target, the weekly leadership call, the monthly results review, and the quarterly reset where the plan is checked against real results and adjusted. Both figures are flat fees, not a percentage of ad spend or a retainer that scales with headcount, so the cost stays predictable from one quarter to the next.

Stage 1 is the strategic diagnosis: a full review of your sales funnel, current positioning, how marketing and sales are or are not aligned, and the tools already in use, ending in a clear statement of the root problem and the options for fixing it. Stage 2 sets direction: specific goals, which customers to prioritize, the messaging to use with them, and the channels your team can realistically execute. Both stages are covered by the $2,500 CAD onboarding fee, and the monthly engagement only begins once Stage 2 has produced a plan the team can act on.

Yes, you can cancel at the end of any quarterly cycle. There is no lock-in beyond the quarter already in progress. Each quarter runs through the same four stages, diagnosis, direction-setting, execution, and a results review, and that results review is the natural point where either side decides whether to continue. This structure means a client who is not seeing value is never stuck in a contract much longer than the three months it takes to judge whether the direction is working.