Growth Strategy Partner
You have a team. You have effort. You have activity. What you don't have is direction.
The plateau isn't a talent problem. It's a strategy problem.
You already pay for the people who can execute. What's missing is the person who decides what they should execute, checks the work every week, and adjusts the plan when the market moves. That's the role I fill.
Apply for a strategy seatYou're not stuck because you're lazy.
You're stuck because nobody at the table has both the distance to see the whole board and the authority to say 'stop doing that, do this instead.' Sound like one of these?
- Your team is busy but the pipeline is flat, and nobody can tell you why.
- Every new tactic feels like a coin flip. You try, you wait, you shrug.
- Marketing and sales blame each other on Monday, then repeat the whole thing on Tuesday.
- You've hired an agency before. They ran ads. They didn't run strategy.
- You know the plan needs to change. You don't have time to design the new one.
One person at the wheel. Your team on the pedals.
I take ownership of the strategy. Diagnosis, positioning, messaging, quarterly goals, weekly priorities. Your team owns the execution. Every week they ship, I review, we get on a call, and we decide what's next. No agency layer. No account manager. Just direction and accountability.
What the engagement covers.
Strategic diagnosis
Full audit of your funnel, current messaging, marketing–sales alignment, and tool stack. Root-cause report with 2–3 alternatives and a recommendation.
Messaging + goals
Quarterly SMART goals, key messaging architecture, communication pillars, audience-specific hooks, prioritized channel plan.
Weekly review + feedback
Your team ships each week. I review inside 24 hours. Written feedback on what's working, what to change, and what to kill.
Weekly 30-min call
Unblock the team, resolve trade-offs, define next week's deliverable. No status theatre. Fast decisions.
Monthly results report
What moved, what didn't, what we're adjusting. Ends with the focus for the next 30 days.
Quarterly reset
Close the goal cycle, expand what's working, prune what isn't, set the next quarter's goals. This is how the system compounds.
Four stages. Then a quarterly rhythm.
Diagnosis (1–2 weeks)
Find the real problem. Not the symptom your team keeps arguing about.
Strategy (1–2 weeks)
Goals, messaging, channel priorities. Written down. Not slides. A working document.
Launch (3–4 weeks)
Pilot campaign live. CRM configured. MQL definition and marketing–sales SLA signed off.
Scale (ongoing)
Weekly review continues. Every quarter we close the cycle and open a new one.
A fit if
- You have at least one marketing or sales person on payroll.
- You can commit to a weekly deliverable and a weekly 30-min call.
- You want direction and accountability, not another vendor to manage.
- You'd rather hear 'stop doing that' than 'let's explore it.'
Not a fit if
- You want someone to run the campaigns for you day to day.
- You need graphic design, video, or daily social media managed.
- You want to hand it off and check back in six months.
- You need immediate availability outside the weekly call.
Who you're working with
José Cabal
20+ years in B2B marketing. Direct. Opinionated. I answer your messages myself. You'll never talk to an account manager who can't answer your question.
Straight pricing. No proposal theatre.
Onboarding (Stages 1–2)
$2,500 CAD
One-time. 50% upfront, 50% on completion of Stage 2. Covers the full diagnosis, messaging architecture, and channel plan.
Monthly retainer (Stages 3–4)
$3,200 CAD
Per month. Includes the weekly review cycle, weekly strategy call, monthly report, and quarterly reset. No lock-in beyond the current quarterly cycle.
Maximum 3 active clients at a time. When it's full, it's full.
Do you execute the work yourself?+
No. Your team executes. I design the strategy, review the output, and adjust the plan. If you don't have a team to execute, this isn't the right engagement — you probably want the Online Visibility System instead.
How much of my team's time does this take?+
Plan for one dedicated point of contact spending roughly 4–6 hours a week coordinating deliverables, plus whatever execution time the actual work requires. The weekly call is 30 minutes.
What if my team misses a deadline?+
The program slips. This isn't magic. If deliverables consistently miss, we have a hard conversation about whether the team has the capacity or the right people. I won't pretend the timeline is on track when it isn't.
Can I pause the retainer?+
You can cancel with notice at the end of any quarterly cycle. Mid-cycle pauses break the compounding effect, so I don't recommend them.
Why max three clients?+
Because the promise is a 24-hour review turnaround and real weekly attention. Beyond three, that promise becomes a lie. When the third seat fills, there's a waitlist.
Three seats. When they're taken, the door closes until one opens up.
Apply for a strategy seat