AI Marketing for SMBs
What actually works for 5–50 person businesses — not enterprise playbooks scaled down, but systems built for lean teams.
AI Marketing Podcast · Coming Soon
Plain English AI marketing for the businesses that actually do the work.
Biweekly episodes on AI marketing, getting found in AI answers, HubSpot, and fractional CMO strategy. Built for 5 to 50 person B2B businesses. No hype. No filler. Full transcripts on every episode page.
Apple Podcasts
Spotify
YouTube
The show
A podcast that earns its 30 minutes.
Plain English — no buzzword binges
Monday-morning takeaways in every episode
20+ years of B2B marketing experience behind every opinion
Bilingual: available in English and Spanish
Guest episodes with real practitioners, not influencers
Topics
What the show covers.
One topic per episode. Done when it's done, not when the clock runs out.
Getting Found in AI Answers
How ChatGPT, Perplexity, and Google AI decide which businesses to name and quote, and how to become one of them.
HubSpot Without the Headache
Practical HubSpot implementation, automation, and reporting for founders who don't have a full marketing team.
Fractional CMO Decisions
When to hire, what to expect, and how to tell if your fractional CMO is actually driving growth or just staying busy.
Every episode
Full transcript on every episode page. Always.
Audio is searchable only inside the app. Text is searchable everywhere — including ChatGPT, Perplexity, and Google. Every episode gets a dedicated page here with the full conversation in readable, citable text. So whether you prefer to listen or read, the content is yours.
Full transcript on every episode
Searchable and citable
Podcast hosts
Invite José as a guest.
José is available for guest spots on established shows covering B2B marketing, AI, HubSpot, and fractional leadership — in English and Spanish.
Who fits
B2B and SMB shows, AI marketing podcasts, HubSpot user group podcasts, marketing strategy shows, and bilingual shows serving English and Spanish audiences.
Topic angles
AI marketing for small and medium businesses, getting found and named in AI answers (ChatGPT, Google AI, Perplexity), HubSpot implementation, fractional CMO vs. agency, bilingual B2B marketing for the Americas.
What you get
A prepared guest who does his own research, keeps it practical, and doesn't pitch from the mic. Most hosts say the audience quotes it for weeks.
Languages
Full interviews in English or Spanish — no interpreter required. Same depth, same preparation, both languages.
Send a brief pitch — show name, audience size (approximate), episode idea — and José will respond within 48 hours.
Or see the full press and media kit for bio, credentials, and talking points.
Questions
About the show.
When does the podcast launch?
The show is in production now, with episodes being recorded and edited before the public launch. Drop your email using the subscribe form below and you will be the first to hear when episodes go live, before any public announcement goes out on social media or the blog.
Where will the podcast be available?
Apple Podcasts, Spotify, YouTube, and the episode pages right here on josecabal.com, where each episode also gets a full written transcript so you can read, search, and share the content without needing to listen to the audio first. All four locations link back to each other once episodes go live.
Can José appear as a guest on my podcast?
Yes. José is available for podcast interviews on AI marketing, getting your business found in AI answers like ChatGPT and Google AI Overviews, HubSpot implementation, and fractional CMO topics, in both English and Spanish. Use the contact form or email [email protected] with your show's format and a few sample topics.
Will there be transcripts?
Every episode gets a full transcript published on its page here, not an auto-generated caption file. That means no hunting through audio to find the part worth sharing. The text is searchable, quotable, and readable on its own, which also makes each episode citable by AI search tools the same way a written blog post is.
How often will episodes come out?
Biweekly, once the show launches. The goal is to publish consistently rather than frequently, since a reliable schedule matters more to a growing audience than a burst of episodes that stops after a month. One well-prepared, well-edited episode every two weeks beats five rushed ones nobody had time to prepare for.
Can I suggest a guest or topic?
Yes. Email [email protected] with the subject line 'Podcast Suggestion' and a short note on why the guest or topic fits a show about AI marketing, HubSpot, GEO, and fractional CMO work for SMBs. If the idea fits the show, it goes on the production list for a future episode.
What topics will the podcast actually cover?
AI marketing systems for 5 to 50 person businesses, how HubSpot and AI agents fit into a real marketing operation, getting cited in ChatGPT and Google AI Overviews (GEO), and the fractional CMO model as an alternative to a full-time hire or an agency retainer. Episodes will mix solo breakdowns with guest conversations from real B2B operators.
Will episodes be in English, Spanish, or both?
Both, on separate episodes rather than mixed within one recording. José records natively in English and Spanish, and the show plans dedicated Spanish-language episodes for the Latin American market alongside the English-language main feed, each fully transcribed in its own language on its own episode page.
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