Local Marketing
BC Elite Services — Offline reputation, online presence. Finally aligned.
- Map Pack Local search visibility
- CRM Full lead tracking
- Tracked Ad performance
The problem
BC Elite Services had a strong offline reputation built on referrals and word of mouth in Burnaby. The problem was that their online presence did not reflect any of it. Past digital marketing attempts had produced no measurable results. Local search was not showing them. The Google Business Profile was incomplete. The website was not converting. When a competitor with weaker service quality but a stronger digital presence started taking market share, it became clear that word of mouth alone was not going to hold.
What we did
The work started with the Google Business Profile: complete rebuild, every field filled, photos added, service categories set correctly for local search, and a Q&A section populated with the questions Burnaby customers actually ask. A new website followed, built specifically for local SEO with LocalBusiness schema, fast mobile load times, and landing pages targeting Burnaby-specific search queries. CRM setup gave the team a way to track every inquiry and follow up without losing leads to a spreadsheet. Then Google Search Ads and social ads, targeted to a 10km radius, layered on top once the conversion foundation was in place.
The result
BC Elite moved from invisible in local search to appearing in the Google map pack for their core service categories in Burnaby. The new website converts. The CRM means no lead falls through. The ads spend is honest: tracked to phone calls and form fills, not just clicks. The marketing compounds now instead of leaking. The next step for businesses at this stage is the AI citation layer — getting named in ChatGPT and Perplexity answers for Burnaby home services queries — which builds on the same citation and schema foundation already in place.
Jose has exceptional skills in digital marketing. His support is invaluable for any project, not just because of his knowledge, but because of his sincere interest in helping people and companies achieve their goals.
What we used
- Google Business Profile
- Local SEO
- CRM setup
- Google & social ads