A senior marketing leader for your business — without the full-time salary.
Your team can execute. What is missing is the person who decides what they should work on, checks it every week, and adjusts when the market moves. That is the role I fill. I direct the strategy, your team runs it, and I review every deliverable.
- Weekly review and 30-minute strategy call
- Marketing and sales working from one plan
- Max 3 active clients — real attention
You do not need more tactics. You need someone steering.
Most Vancouver businesses at your size already spend money on marketing. Someone runs the ads, someone posts on social, someone writes the odd blog post. The work happens. It just does not add up to anything, because no one owns the direction.
A full-time Chief Marketing Officer in Vancouver costs $180,000 or more a year, plus benefits and a long hiring process. For a 10–50 person business, that is a hard number to justify — and often the wrong first hire. What you actually need is the judgment of a senior marketer, not another full-time salary.
A fractional CMO gives you that judgment part-time. I set the strategy, decide what your team focuses on, connect marketing to your sales process, and review the work every week. You get direction without adding a six-figure line to payroll.
What a fractional CMO engagement actually covers.
Strategic diagnosis
We start by finding the root cause behind why growth has stalled. You get a root-cause read on your market, your positioning, and where you are losing deals.
Goals and messaging
A clear goals document, a messaging framework your whole team can use, and a channel plan that says where to spend time and where not to.
Marketing–sales alignment
Shared goals, shared data, and a real handoff between marketing and sales — so the sales team stops complaining about lead quality and marketing knows what a good lead looks like.
Weekly review
I review every deliverable your team produces and give feedback within 24 hours. Nothing drifts for a month before someone notices it is off.
One weekly strategy call
A focused 30-minute call each week to decide the next moves. Direct answers, no status-deck theatre, no account manager in the middle.
Monthly and quarterly adjustment
A monthly report on what is working and why, and a quarterly reset of goals so the plan keeps up with your business instead of going stale.
How we work together.
- 1
Strategic diagnosis
1–2 weeks. I dig into your business, market, and pipeline to find the root cause of the plateau, then bring you two or three strategic options to choose between, instead of a single take-it-or-leave-it plan.
- 2
Goals and strategy
1–2 weeks. We lock the goals, the messaging framework, and the channel plan. Your team leaves with a clear picture of what to build and why.
- 3
Launch
3–4 weeks. Your team builds the system that executes — a pilot campaign, a marketing–sales agreement, and a configured CRM. I review each step.
- 4
Scaling
Ongoing, quarterly. We grow what works, cut what does not, and reset the goals every quarter. This is the steady weekly rhythm of review, call, and adjustment.
Clear pricing, and a cap on how many clients I take.
The fractional CMO engagement is my Growth Strategy Partner service: $2,500 one-time onboarding for the diagnosis and strategy, then $3,200/month for the ongoing weekly cycle, monthly report, and quarterly reset. I keep a maximum of three active clients at a time so every one gets real attention and a 24-hour reply. See the full scope and what is — and is not — included on the services page.
Deciding if a fractional CMO is the right move?
The full explainer: what a fractional CMO does, when to hire one, and how the model works.
Where each one fits, since they solve different problems.
The cost and control trade-offs at a 10–50 person business.
Compare a fractional CMO against a full-time hire and an agency.
The full scope, pricing, and rules of engagement for this service.
20+ years across Canada, the US, and Latin America. Why I built this.
Questions before you start.
I will not guarantee revenue numbers, because no honest marketer can promise that in advance. What I promise is structure, clarity, and a real system your team can run. Start with the free Growth Readiness Assessment and we will see if it is a fit.
What is a fractional CMO?+
A fractional CMO is a senior marketing leader who works with your business part-time instead of as a full-time hire. You get the strategy, direction, and judgment of a Chief Marketing Officer for a fraction of the cost, because the role is shared across a few businesses rather than sitting on one payroll.
How is this different from hiring a marketing agency in Vancouver?+
An agency rents you a team that executes tasks and bills for hours. A fractional CMO sits above the execution: I decide what should be done, connect marketing to sales, and review the work — whether your team or an agency does the hands-on production. Many clients keep their agency and add me to give it direction.
Do you do the hands-on work too?+
No. This engagement is strategy and review, not direct execution. I do not write the content, run the campaigns, or manage day-to-day social. Your team executes the plan each week and I review it. That is what keeps the price sane and the accountability clear.
How much does a fractional CMO cost in Vancouver?+
My Growth Strategy Partner engagement is $2,500 one-time for the diagnosis and strategy phase, then $3,200 per month for the ongoing weekly review, strategy call, monthly report, and quarterly reset. A full-time CMO in Vancouver runs well over $180,000 a year plus benefits.
How much of your time do I get?+
A weekly 30-minute strategy call, a review of your deliverables with feedback inside 24 hours, a monthly strategy report, and a quarterly adjustment. Between those, expect a 24–48 hour reply. I hold to a maximum of three active clients so this stays real.
What size of business is this for?+
Businesses that are already scaling — roughly 10–50 employees, above about $1M in revenue, with some structure in place but no real marketing and sales system. If you are a very early or one-person shop, this is more leadership than you need yet.
How long does a fractional CMO engagement typically run?+
There is no fixed contract length — it is month-to-month after the initial onboarding phase. Most clients stay engaged for a year or more, since the weekly review, monthly report, and quarterly reset only compound in value the longer the strategy has to run. You can step away at any point without a penalty.
Why only three active clients at a time?+
A fractional CMO is only useful if the review, feedback, and strategic thinking are actually happening every week for your business specifically. Past three clients, that attention thins out and it starts to look like a small agency instead of a senior leader who knows your business in depth. The cap is what keeps the 24-hour reply real.
See where your growth engine is leaking.
A short diagnostic. Honest answers. A clear picture of what to fix first.