Google Ads Vancouver that feeds your pipeline, not vanity metrics.
Paid search speeds up a plan that already works. If your offer, your audience, and your landing page are not right, Google Ads just buys clicks that go nowhere. I fix the strategy and the tracking first. Then we turn on spend.
- Strategy and tracking set before any spend
- Clicks tied to real leads, not raw traffic
- Ad management scoped and quoted separately
Most Google Ads money is spent before the plan is ready.
Here is the common story. A Vancouver business turns on Google Ads. Money goes out every day. Clicks come in. The dashboard shows traffic. But the phone does not ring more, and the sales team does not see better leads. After a few months the budget is gone and no one can say what it bought.
The problem is almost never the ads themselves. It is what sits under them. A vague offer. The wrong audience. A landing page that does not match the ad. No follow-up when someone fills in the form. Paid search points a spotlight at all of it. If the thing behind the ad does not convert, more spend just loses money faster.
So I work in the other order. Before we spend a dollar, I make sure the offer is clear, the audience is right, the landing page does its job, and the tracking is honest. That way every dollar of ad spend has somewhere useful to land, and you can see which clicks turn into real leads, with numbers that go beyond raw traffic counts.
What a Google Ads engagement covers when it is done right.
Readiness check first
Before any budget goes out, I check the offer, the audience, the landing page, and the follow-up. If something will waste spend, we fix it first. No spending into a leaky funnel.
Keyword and intent plan
We target the searches that show real buying intent, and cut the ones that only look busy. The goal is qualified clicks from people ready to act, not cheap traffic that never converts.
Audience and offer match
A clear offer aimed at the right Vancouver buyer. The ad, the audience, and the promise all line up, so the click makes sense to the person who made it.
Landing page that converts
The click has to land somewhere that turns interest into a lead. We make sure the page matches the ad message and has one clear next step, built for that campaign instead of a generic homepage.
Honest conversion tracking
Tracking set up so you see which campaigns and keywords produce real leads, beyond a raw count of clicks and impressions. This is the difference between paid search and burning cash.
Pipeline hand-off
A lead is only worth something if sales acts on it. We connect the ads to your follow-up process so a form fill turns into a real conversation instead of sitting as a row in a spreadsheet.
How we get to spend that works.
- 1
Readiness assessment
We start with the free Growth Readiness Assessment. It tells us whether paid search is the right move now, or whether the offer, page, or tracking needs work first. No BS — if you are not ready to run ads, I will say so.
- 2
Fix the foundation
We set the strategy, sharpen the offer, get the landing page right, and install honest tracking. This is the part most agencies skip — and it is the part that decides whether spend pays off.
- 3
Turn on spend
Now we launch. We start small, watch which searches turn into real leads, and put budget behind what works. Ad management is scoped and quoted here, based on what you actually need.
- 4
Measure and adjust
Every month we look at cost per real lead instead of vanity metrics. We cut what does not convert and grow what does. The ads keep feeding the sales pipeline, and the dashboard stays a means to that end.
Straight talk on what paid search costs here.
Ad management and ad spend sit outside the standard packages — they are quoted separately, based on your goals and how much foundation work is needed first. There is no fixed Google Ads fee, because a fair quote depends on your situation. The two core services are the strategy layer paid ads sit on top of: the Growth Strategy Partner ($2,500 one-time, then $3,200/month) and the Online Visibility System ($1,500 one-time, then $1,400/month). The starting point is a conversation, before any number gets attached. Begin with the free Growth Readiness Assessment.
Planning your paid and organic mix?
The two core services and full pricing that paid search sits on top of.
How pay-per-click fits a real strategy, and why the plan comes before the spend.
The follow-up that turns a paid click into a paying customer.
The organic side that lowers what you pay for each lead over time.
The senior leader who decides where paid search fits in the whole plan.
20+ years across Canada, the US, and Latin America. Why I built this.
Questions before you spend a dollar.
I will not hand you a promised return number or a guessed cost-per-click. What I promise is straight structure: the strategy and tracking set right before any spend, so paid search feeds your sales pipeline. Start with the free Growth Readiness Assessment and we will see if it is a fit.
How much does Google Ads management cost in Vancouver?+
There is no fixed price, and I will not invent one. Ad management and ad spend are quoted separately from the standard packages, because a fair number depends on your goals and how much strategy and tracking work is needed first. The starting point is the free Growth Readiness Assessment, which shows what your situation actually needs before we talk numbers.
Is ad spend included in your packages?+
No. Paid advertising sits outside the standard packages. Both ad spend and the work of managing the ads are scoped and quoted on their own. The two core services — the Growth Strategy Partner and the Online Visibility System — are the strategy layer that paid ads sit on top of; the ad budget itself is a separate line.
Why do you fix strategy before turning on ads?+
Because paid search only works when it sits on top of a real plan. If the offer is vague, the audience is wrong, the landing page does not convert, or there is no follow-up, then ad spend just buys clicks that go nowhere. Getting those things right first is what turns spend into leads instead of wasted budget.
What is the difference between clicks and real results?+
Clicks and impressions are vanity metrics — they look busy but do not pay the bills. A real result is a click that becomes a qualified lead your sales team can act on. I set up honest tracking so you can see cost per real lead, which tells you far more than a traffic count.
Do I need a big budget to start with Google Ads?+
Not to start. Once the foundation is right, we begin with a small budget, learn which searches turn into real leads, and put more money behind what works. Starting small keeps the risk low while we prove that spend actually feeds the pipeline.
Who is this for?+
Vancouver businesses that are already scaling — roughly 10–50 employees and above about $1M in revenue — that want paid search to feed their sales pipeline rather than just fill a dashboard with traffic. If you want structure and honest numbers instead of spin, this is a fit.
How is Google Ads different from a PPC agency retainer?+
A typical PPC agency retainer starts with campaign management and treats strategy as an afterthought — you get bid adjustments and A/B tests on an ad set that may be pointed at the wrong offer. I do the opposite: strategy, offer, and tracking come first, ad management is scoped separately, and you only pay for it once the foundation is confirmed to convert.
Can you manage an existing Google Ads account, or only new campaigns?+
Both. For an existing account, the readiness check comes first: we look at where the current spend is landing, whether the tracking is honest, and whether the offer and landing page match the ads already running. Often the fastest win is fixing a mismatch in an account that has been live for months, not starting from zero.
See where your growth engine is leaking.
A short diagnostic. Honest answers. A clear picture of what to fix first.