Marketing automation Vancouver — the follow-up that never gets forgotten.

Your leads are slipping through the gap after the form.

A person fills out your contact form or downloads a guide. What happens next? At most Vancouver businesses your size, the honest answer is: it depends who is around that day. Sometimes they get a fast reply. Sometimes they get a reply three days later. Often they get nothing until a salesperson happens to scroll back through the inbox. The lead was fine. The follow-up was not.

Marketing automation fixes that gap. It is the workflow layer that sits between a new lead and your sales team. When someone raises their hand, a sequence starts on its own: a welcome email, a few helpful follow-ups spaced out over days, and a quiet score that goes up each time they open, click, or come back. When the score says they are ready, the lead is handed to sales — with the history attached, not from a cold start.

This is a different job from general AI automation. This is the marketing and CRM side: email sequences, nurturing, scoring, and the handoff. It is the plumbing that turns interest into a real conversation. And it only works if the process underneath is sound — automating a broken follow-up just breaks it faster and at a larger scale. So the process comes first, then the automation.

What marketing automation covers when I build it.

• Email workflows

  Welcome sequences, nurture series, and re-engagement emails that go out on their own schedule. Each new lead gets the same steady follow-up instead of a reply that depends on who was free that day.

• Nurture paths

  Different leads need different messages. A lead who read a pricing page is ready for a different message than one who grabbed a beginner guide. Workflows branch on what people actually do, so the follow-up fits the person.

• Lead scoring

  A simple score that rises when a lead opens, clicks, visits key pages, or replies. It tells you who is warming up and who is not — so your sales team spends time on the leads that are actually close.

• Marketing–sales handoff

  A written agreement on what a 'ready' lead looks like and what happens the moment one appears. The lead moves to sales automatically, with its full history, so no one starts from zero.

• Lead routing and rules

  Rules that send the right lead to the right person, tag it correctly, and stop leads from sitting untouched. Clear ownership means fewer leads that quietly go cold.

• Clean CRM setup

  Automation is only as good as the data under it. I set up your CRM fields, stages, and lists so the workflows have something reliable to run on — no duplicate records, no guessing.

Where marketing automation sits in the pricing.

The build happens in the Launch stage of my Growth Strategy Partner service — a configured CRM, the core workflows, and a written marketing–sales agreement. That service is $2,500 one-time onboarding, then $3,200/month. The ongoing work of running and improving the workflows can also live inside the Online Visibility System at $1,500 setup and $1,400/month. Which one fits depends on what you already have in place. See the full scope and what is — and is not — included on the services page.

Questions before you start.

I will not guarantee sales numbers, because no honest marketer can promise that in advance. What I promise is a follow-up system that runs every time, a clear view of which leads are warming up, and a clean handoff to sales. Start with the free Growth Readiness Assessment and we will see if it is a fit.